The Lost in Seasons design creates a crisp, artistic and clever design that works within the constraints of a limited retail space. The design needed to enhance an already distinctive fashion range made up of signature colours and textures, and complement an award-winning brand identity created by Melbourne designer Dylan McDonough.


Lost in Seasons boasts a collection that’s ready for any time of year, responding to Melbourne’s changeable climate. The design for this boutique needed to transform a small, standard market stall into a space that offered a new way for customers to interact with the products they desire.